Live Nation, on behalf of their client Mamba, launched three contests/sweepstakes, one of which was a digital scratch-off
contest, to giveaway Live Nation Concert Cash, a chance to play live at a Live Nation festival, and the chance to interview Breathe Carolina or Pentatonix live. The Mamba scratch-off contest allowed participants to play directly from their phone, tablet, or
desktop. The contest was played over 500,000 times and was limited to one play, per person, per day.